Works
Commissions
About
©2025 SHIRO BETA
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Fumi Omori
Investigador, artista digital y diseñador con experiencia internacional en la integración de tecnologías emergentes como inteligencia artificial generativa, realidad virtual y experimentación digital 3D, en los procesos de enseñanza, investigación y práctica del diseño. Mi trabajo se sitúa en la intersección entre la investigación artística, el diseño de interacción y la exploración tecnológica crítica, con especial interés en cuestionar el rol del diseñador frente a las herramientas de IA.
Como docente en el Tecnológico de Monterrey he impartido materias de Filosofía de la Tecnología y el Diseño, Investigación en UX, y talleres de herramientas digitales avanzadas (3D, animación, IA generativa). Mi práctica artística independiente ha sido reconocida con premios y becas internacionales, incluyendo el PECDA Baja California, el DA Z Award (Zurich) y la Beca Nestlé-ECAL, y se ha exhibido en instituciones como el Museo de Arte Contemporáneo de Zapopan y festivales en Viena y Suiza. Paralelamente, colaboro como consultor creativo con clientes privados e instituciones de alto perfil como Nike México, EPFL y ECAL.
Researcher, digital artist, and designer with international experience integrating emerging technologies such as generative artificial intelligence, virtual reality, and 3D digital experimentation into teaching, research, and design practice. My work sits at the intersection of artistic research, interaction design, and critical technological exploration, with a particular interest in questioning the designer's role in relation to AI tools.
As a lecturer at Tecnológico de Monterrey, I have taught courses in Philosophy of Technology and Design, UX Research, and advanced digital tools workshops (3D, animation, and generative AI). My independent artistic practice has been recognized with international awards and grants, including PECDA Baja California, the DA Z Award (Zurich), and the Nestlé-ECAL Grant, and has been exhibited at institutions such as the Museum of Contemporary Art of Zapopan and festivals in Vienna and Switzerland. In parallel, I work as a creative consultant for private clients and high-profile institutions, including Nike Mexico, EPFL, and ECAL.
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Education
2024_EPFL+ECAL Lab Master of Advanced Studies in Design Research for Digital Innovation
2023_ECAL, Master in Product Design
2018_ITESM, Bachelor in Industrial Design
Exhibitions & Residencies
2025_Cultivo (group exhibition) - Temoskali Exhibition Space
2025_Envios del Futuro (group exhibition) - Museum of Contemporary Art of Zapopan
2024_Vestigios de Luz (group exhibition) - Digital Arts Zurich Festival
2024_PRINT - Abloom (group exhibition) - Mexico Design Week
2024_Coalescencia (solo exhibition) – Secretariat of Culture Jalisco, Guadalajara
2024_Deus Ex Machina (group exhibition) – Quartier Général, La Chaux-de-Fonds
2022_Abloom (collaborative exhibition) – La Ferme des Tilleuls, Renens
2022_État des Lieux – Artistic Residency – Lausanne
2019_TecnoPop – Laboratorio de Arte Alameda – Mexico City
Grants & Awards
2025_ PECDA Baja California (production grant) - Mexican Secretariat of Culture
2024_ Digitial Arts Zurich Festival (DA Z AWARD) - Honorable Mention under the Video category
2023_ Nestle-ECAL Scholarship Diploma Award
2023_ Design Exhibition Grant – PAD Jalisco
2022_ Encouragement Prize of the city of Renens – Exhibition Grant
Work
2025 - current_ Adjunt Professor, Department of Design - Monterrey Institute of Technology and Higher Education (ITESM)
2025_3D Art Direction and Animations for the Mexican luxury glass manufacturer Nouvel, as part of their exhibition Glass Reflections
2024_ 3D Art Director for the Loterie Romande and Musee Suisse du Jue exhibition
2024_ 3D animator for the EPFL Pavillion Lausanne for the Musica Ex Machina-Machines Thinking Musically Exhibition exhibition
2023_ 3D Art Director and developer of visual concept for the album release of Mexican producer Binkan
2023_ Formal 3D development and 3D animation for the Bamana project by Maxwell Asford, exhibited at House of Switzerland during Milan Design Week 2023
2022_ 3D Art Direction for Camille Kunz, 3D animations were showcased on their social media displaying their ceramic work in a 3D environment.
2022_ 3D developer for Nike Mexico for the Nike FC Mexico team campaign
2021_ Collaboration with Nike Mexico for their "La Lucha Libre es Hermosa" campaign, for which six 3D animations were showcased on large LED screens
2021_ 3D Art Director for the first product launch of Mexican beauty brand Beibi Beauty
Conferences, Talks & Teaching
Design Day - GenAI in Design Education - ITESM Guadalajara Campus - 2025
SACRe — ArtSearCH Doctoral Seminar – ECAL – 2024
Serious Play and The Digital Cultures, Conference, University of Wisconsin-Milwaukee – 2023
MetaVerse: The Future Through the Lens of Design, Talk, Museum of Contemporary Art Zapopan – 2022
Identity, Inclusivity and Diversity in Mexican Design, Talk, Secretariat of Culture of the State of Jalisco – 2020
Collectives
@NuevaAdministracion