Works
Commissions
About
©2025 SHIRO BETA
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Fumi Omori
Artista digital, diseñador y productor musical mexicano que explora la identidad digital, el misticismo y la biología a través de artefactos 3D, CGI e inteligencia artificial generativa. Formado en diseño de productos en ECAL e innovación digital en el EPFL+ECAL Lab, su trabajo multidisciplinario —que abarca esculturas impresas en 3D, animación y realidad virtual — ha sido exhibido internacionalmente (Suiza, México, Italia, Suecia). Combinando sistemas biológicos con la cultura urbana, crea objetos y narrativas especulativas que conectan lo digital con lo físico, interrogando los límites entre lo virtual y lo tangible.
luis rodriguez shiro beta
(Tijuana, 1993)
Mexican digital artist, designer, and music producer exploring digital identity, mysticism, and biology through 3D artifacts, CGI, and generative AI. Trained in product design at ECAL and digital innovation at EPFL+ECAL Lab, their multidisciplinary work—spanning 3D-printed sculptures, animation and VR—has been exhibited internationally (Switzerland, Mexico, Italy, Sweden). Blending biological systems with urban culture, they create speculative objects and narratives that bridge the digital and physical, interrogating the boundaries between virtual objects and their tangible forms.
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Education
2024_EPFL+ECAL Lab Master of Advanced Studies in Design Research for Digital Innovation
2023_ECAL, Master in Product Design
2018_ITESM, Bachelor in Industrial Design
Exhibitions & Residencies
2024_Vestigios de Luz (group exhibition) - Digital Arts Zurich Festival
2024_PRINT - Abloom (group exhibition) - Mexico Design Week
2024_Coalescencia (solo exhibition) – Secretariat of Culture Jalisco, Guadalajara
2024_Deus Ex Machina (group exhibition) – Quartier Général, La Chaux-de-Fonds
2022_Abloom (collaborative exhibition) – La Ferme des Tilleuls, Renens
2022_État des Lieux – Artistic Residency – Lausanne
2019_TecnoPop – Laboratorio de Arte Alameda – Mexico City
Grants & Awards
2024_ Digitial Arts Zurich Festival (DA Z AWARD) - Honorable Mention under the Video category
2023_ Nestle-ECAL Scholarship – 2023
2023_ Design Exhibition Grant – PAD Jalisco – 2023
2022_ Encouragement Prize of the city of Renens – Exhibition Grant – 2022
Work
2025_3D Art Direction and Animations for the Mexican luxury glass manufacturer Nouvel, as part of their exhibition Glass Reflections
2024_ 3D Art Director for the Loterie Romande and Musee Suisse du Jue exhibition
2024_ 3D animator for the EPFL Pavillion Lausanne for the Musica Ex Machina-Machines Thinking Musically Exhibition exhibition
2024_ GenAI design workshop, collaboration with EPFL+ECAL LAB and the BA of Industrial Design of the University of Art and Design Lausanne (ECAL)
2023 - 2024_ Design Researcher (UI/UX) for EU project SWITCH/EPFL ECAL Lab.
2023_ 3D Art Director and developer of visual concept for the album release of Mexican producer Binkan
2023_ Formal 3D development and 3D animation for the Bamana project by Maxwell Asford, exhibited at House of Switzerland during Milan Design Week 2023
2022_ 3D Art Direction for Camille Kunz, 3D animations were showcased on their social media displaying their ceramic work in a 3D environment.
2022_ 3D artist internship at Ada Sokol Art Lab in Wasaw, Poland, developed 3D animations for the Forward Festival 2022 in Vienna
2022_ 3D developer for Nike Mexico for the Nike FC Mexico team campaign
2021_ Collaboration with Nike Mexico for their "La Lucha Libre es Hermosa" campaign, for which six 3D animations were showcased on large LED screens
2021_ 3D Art Director for the first product launch of Mexican beauty brand Beibi Beauty
Conferences, Talks & Teaching
Design Day - GenAI in Design Education - ITESM Guadalajara Campus - 2025
SACRe — ArtSearCH Doctoral Seminar – ECAL – 2024
Serious Play and The Digital Cultures, Conference, University of Wisconsin-Milwaukee – 2023
MetaVerse: The Future Through the Lens of Design, Talk, Museum of Contemporary Art Zapopan – 2022
Identity, Inclusivity and Diversity in Mexican Design, Talk, Secretariat of Culture of the State of Jalisco – 2020
Collectives
@NuevaAdministracion