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ai.dentity Workshop



Design Workshop 
EPFL+ECAL Lab 
ECAL
2023

EPFL+ECAL Lab Workshop Leads:

Delphine Ribes Lemay - Head of Creative Coding
Luis Rodríguez Aguayo - Designer and Reseacher
Béatrice Durandard - Industrial Designer

ECAL:

Bruno Pauli - Assistant BA Industrial Design
Stéphane Halmaï-Voisard - Head of BA Industial Design

Art Direction - Luis Rodríguez Aguayo


As a teaching initiative regarding emerging technologies from ECAL and the EPFL+ECAL Lab, a one week workshop which included lectures and a tangible project focused on the use of AI in industrial design, the workshop was offered to students from the 1st, 2nd, and 3rd years of the Bachelor of Industrial Design from ECAL.

The purpose of the workshop was to challenge students to redesign a stool which was given to them both physically and digitally, using only Midjourney, students could use image blending or image referencing to redesign the stool according to the concept of their choosing, with the goal of creating a 1:1 prototype by the end of the week.

The EPFL+ECAL Lab also used the POSTER WORLD AI system which was trained to categorize all the designs from students according to their similarity in regards to composition, color and texture, this created an interactive solution to visualize all the results from the workshop to critically analyze similarities and differences between designs.

The students presented their results and talked about their experience using this tool as part of their design process, this to reflect on the future role of AI tools in design and the challenges and benefits this technology may offer in the future.
Project by Iris Gerbex & Titouan Longatte 
Delphine Ribes Lemay - Head of Creative Coding
Luis Rodríguez Aguayo - Designer and Reseacher
Béatrice Durandard - Industrial Designer
Workshop Final Presentation